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Business Development & Brand Growth Manager - Salary 40k + depending on experience. Plus bonus.
(UK & International | Trade Show, Online and Social Media – Led Growth)
PoM is entering a growth phase that requires external visibility, structured business development, and modern commercial thinking.
This role owns:
• All aspects of Trade Show exhibiting (UK & international)
• New business development across UK and overseas wholesale & retail
• Online retail and wholesale strategy
• Introduction and commercialisation of social media marketing & sales
This is a hands-on, outward-facing role. You will be the brand in the market.
Core Responsibilities
1. Exhibitions & Trade Shows (Full Ownership)
You will have end-to-end responsibility for all exhibiting activity.
This includes:
• Identifying and recommending relevant UK (4) & international (4) trade shows
• Budget ownership and ROI justification
• Stand planning, logistics, merchandising and pre-show planning
• Personal attendance at all agreed shows (UK & overseas)
• Lead capture, follow-up strategy and conversion tracking
• Post-show reporting with clear commercial outcomes
You are expected to lead from the front, not delegate visibility.
2. Business Development - UK & International
You will be responsible for opening new doors.
This includes:
• Proactively identifying UK and international wholesale & retail prospects
• Conducting first meetings (in person, at shows, or remotely)
• Presenting the brand, ranges, and commercial proposition
• Converting qualified prospects into live accounts
• Handing accounts into internal management once established
This role is about pipeline creation and conversion, not account maintenance.
3. Online Retail & Wholesale Strategy (Project Ownership)
You will own and project-manage the brand’s online commercial strategy.
This includes:
• Reviewing and shaping DTC online retail performance
• Evaluating online wholesale platforms and partnerships
• Recommending pricing, channel strategy and positioning
• Working with internal teams and external partners to execute strategy
• Tracking performance, learning fast, and adjusting strategy
You are not expected to code - but you are expected to lead.
4. Social Media Marketing & Product Sales (Introduction & Rollout)
This role will introduce, test, and commercialise social media as a sales channel.
This includes:
• Defining how social media supports brand growth and product sales
• Identifying platforms, content styles and commercial opportunities
• Working with internal or external creators/partners where appropriate
• Testing shoppable content, launches, and campaigns
• Measuring what actually sells - and doubling down on it
This is about sales impact, not vanity metrics.
What Success Looks Like
• Strong, qualified pipeline of UK & international prospects
• Visible, confident brand presence at trade shows
• Measurable ROI from exhibiting
• Clear online strategy with traction and direction
• Social channels contributing to awareness and revenue
• Internal teams supported, not overwhelmed
Who This Role Is For
This role suits someone who:
• Is commercially sharp and externally confident
• Is comfortable representing a brand solo at international shows
• Understands wholesale, retail, and modern digital sales
• Can manage projects end-to-end without hand-holding
• Enjoys autonomy, accountability, and visible impact
Reporting Line
Reports directly to the Owner / Director.
Works closely with Operations, B&M, Sales, Website and Online Admin.
Contract & Future
This role is designed with long-term growth in mind.
For the right person, scope and influence will expand as the business grows.